Home Resilience Upgrades and ROI in Underwriting
Discover which home resilience upgrades - roofing, wildfire hardening, flood elevation, and seismic retrofits - deliver the best ROI and most underwriting impact.
1️⃣ FORTIFIED or Class 4 impact-resistant roofs are widely recognized by insurers, often delivering 15–35% premium savings and dramatically reducing claim frequency.
2️⃣ Creating defensible space, using Class A roofs, and ember-resistant vents can cut ignition risk in half and are now required for discounts or even eligibility in fire-prone regions.
3️⃣ Elevating a home even a few feet above Base Flood Elevation can halve flood insurance premiums and prevent catastrophic losses, making it the most effective ROI for flood risk.
4️⃣ In earthquake zones, bolting and bracing older homes can secure up to 25% off earthquake insurance premiums while preventing total foundation failure.
5️⃣ Programs like IBHS FORTIFIED and Wildfire Prepared Home give homeowners and insurers a trusted, science-based measure of resilience—reliably influencing underwriting, pricing, and policy renewals.
Homeowners and insurers alike are increasingly focused on resilience upgrades – improvements that harden homes against disasters – as catastrophic losses mount. It's important to understand which upgrades truly pay off in today’s underwriting climate. The return on investment (ROI) for resilience is measured not just in reduced damage during hurricanes or wildfires, but also in concrete insurance benefits like premium credits, better risk scores, and even the ability to retain coverage in high-risk areas. Our goal here is to highlight the upgrades that yield the most credible, consistent ROI for homeowners and insurers, backed by current data and industry practices.
Wind and Hail Resilience Upgrades
Wind-related catastrophes (hurricanes, tornadoes, and hailstorms) pose a severe threat to homes, but a range of wind mitigation upgrades can significantly reduce damage. Insurers have long recognized many of these measures, often incorporating them into underwriting guidelines and premium rating. Key wind resilience upgrades include:
Roof Strengthening
Upgrading to high-wind-rated roofing systems (e.g. thicker shingles, hurricane nails, sealed roof decks) or obtaining an IBHS FORTIFIED Roof designation. These upgrades help keep the roof intact during storms, preventing catastrophic water intrusion.
Opening Protection
Installing impact-resistant windows or storm shutters to shield glass from wind-borne debris. Reinforcing entry doors and garage doors to withstand high pressures.
Structural Connections
Strengthening the roof-to-wall connections (hurricane straps/clips) and wall-to-foundation anchors so the house acts as a unified structure against wind uplift.
Hail-Resistant Materials
Using Class 4 impact-resistant shingles or roofing designed for hail can drastically cut hail damage. In hail-prone regions, many insurers offer credits for roofs made of impact-resistant shingles, metal panels, or tile.
Underwriting impact
Homes with verified wind mitigation features almost always qualify for premium discounts on the wind/hail portion of homeowners insurance. In fact, at least 13 U.S. states (mostly in hurricane-prone regions) require insurers to reduce premiums for qualifying wind mitigation measures. In Florida, for example, a state-mandated wind mitigation inspection scores a home on features like roof deck attachment, roof strapping, and window protection; homeowners with strong scores often see premium reductions up to 20% on their insurance. Common wind credits in Florida include discounts for hurricane shutters or impact windows, secondary water barriers on the roof, hip roof designs, and other features documented on the uniform mitigation form. Beyond Florida, many coastal states have similar programs: insurers in Alabama, Mississippi, the Carolinas, and others provide sizable credits for homes meeting the IBHS FORTIFIED Home standards or equivalent wind mitigation criteria. In Mississippi, for instance, some carriers offer discounts as high as 55% off the windstorm premium for achieving a FORTIFIED designation. These incentives reflect real risk reduction – a fortified or well-hardened home is statistically far less likely to incur severe wind losses, which justifies lower rates.
Studies confirm the ROI
A University of Alabama analysis after 2020’s Hurricane Sally found that FORTIFIED homes suffered significantly less damage and filed far fewer claims than standard-built homes. Specifically, retrofitted FORTIFIED houses saw 55–74% lower insurance claim frequency and up to 40% lower claim severity compared to similar non-fortified homes in the storm’s path. The improved performance meant loss ratios dropped by over 50% for fortified homes, and policyholders paid 60% less in deductibles on average. This kind of dramatic loss reduction translates into direct savings for insurers and homeowners. One report estimated that if every home hit by Hurricane Sally had met the FORTIFIED Roof standard, insurers would have avoided $105 million in claims (rising to $116 million if all were FORTIFIED Gold). In other words, resilience upgrades prevented huge losses – a clear financial ROI.
Insurance carriers have taken note. Many now reward roof resilience not only with discounts but also with more favorable terms. For example, State Farm heavily incentivizes roof upgrades. A new roof on a home can yield 15–25% premium savings with State Farm, and if that roof is built of impact-resistant Class 4 materials, homeowners can receive additional credits – up to 35% off in some states. State Farm also assigns a roof condition score at inspections; a high grade (newer, fortified roof) can qualify the home for better rates, while a poor roof (worn or damaged) may lead to higher premiums or even coverage restrictions. In extreme cases, insurers will non-renew policies on homes with deteriorated roofs to avoid predictable losses – effectively forcing owners to replace the roof to keep coverage. The underwriting message is clear: resilient roofing is one of the most credible upgrades a homeowner can invest in, universally recognized by carriers. Upgrading a roof to modern, fortified standards often pays for itself over time through premium discounts (sometimes offsetting the cost within 5–7 years) and reduced frequency of claims for roof damage. It also improves insurability; some carriers offer enhanced coverage once a home has a qualifying roof (for instance, State Farm’s optional endorsements that guarantee full replacement of a damaged roof, or “impact-resistant” roof credits that come with lower hail deductibles). In short, wind mitigation provides measurable ROI in both reduced losses and insurance savings. Fortified roofs, impact-rated windows, and other upgrades are widely accepted by underwriters as effective risk reducers, making them top-tier resilience investments for wind-prone regions.
Wildfire Resilience Upgrades
Wildfire risk has escalated in many regions, and insurers have responded by scrutinizing properties in wildfire zones for mitigation efforts. Traditionally, insurers often bluntly non-renewed homes in high wildfire hazard areas, but today there is growing integration of wildfire resilience upgrades into underwriting and pricing. The most critical wildfire mitigation steps focus on creating defensible space and hardening the home’s exterior against embers and heat. Key upgrades and practices include:
Defensible Space (0–100 feet)
Clearing and managing vegetation around the home, especially the first 0–5 feet from the structure. This includes removing flammable mulch or plants immediately adjacent to walls, regularly cleaning dead leaves and debris, and thinning or pruning vegetation out to 30–100 feet as required. Maintaining this defensible space greatly lowers the chance of flames reaching the structure.
Fire-Resistant Roofing & Siding
Using a Class A fire-rated roof covering (such as composition shingles, metal, clay tile, etc.) which can resist ignition from embers. Likewise, exterior walls and siding made of noncombustible or ignition-resistant materials (stucco, fiber-cement, brick) help a home withstand radiant heat.
Ember-Resistant Vents and Openings
Installing fine mesh ember-resistant vents on eaves, soffits, and attics to block embers from entering. Sealing gaps and using fire-resistant soffit/eave materials prevents embers from penetrating into attic spaces – a common cause of home ignitions. Dual-pane tempered glass windows also offer better protection from heat and debris than single-pane glass.
Fire-Resistant Attachments
Upgrading decks to use composite or fire-rated materials, and ensuring fences or trellises that connect to the house are noncombustible (at least where they meet the home). Even small details like using metal screens on chimneys, keeping gutters clear of leaves, and moving firewood or propane tanks away from structures are important.
Community Mitigation
Participating in Firewise USA or similar community programs can indicate that the neighborhood collectively is reducing fuels and improving access for firefighters. Some insurers recognize Firewise communities or local fire-safe certifications as a positive risk factor. Similarly, a community or subdivision that enforces home hardening standards and fuel breaks may be viewed more favorably.
Underwriting impact
Homes that implement wildfire mitigation are increasingly seeing benefits in insurance. California recently became the first state to require wildfire mitigation discounts by regulation, compelling insurers to file rating plans that give credits for specific homeowner actions. Early results showed modest discounts – for example, State Farm initially offered just 0.1% off the premium for installing fire-resistant windows – but larger credits are available for comprehensive mitigation. Some insurers apply credits to the whole policy, others only to the wildfire-risk portion of the premium. Approved filings in California include up to 10% off the entire premium if a homeowner completes all mandated defensible space and home-hardening measures and obtains certification. On the wildfire portion of premium alone, discounts can exceed 20% for fully mitigated homes in high-risk areas – for instance, one Liberty Mutual subsidiary offers up to 21% off the wildfire premium if the homeowner achieves both community and property-level mitigation and passes an inspection. These discounts, while meaningful, are accompanied by an even more important underwriting outcome: continued insurability. In wildfire zones of California, insurers must now re-score a property’s wildfire risk if the owner completes mitigation and are encouraged to use that in renewal decisions. Regulators and industry groups anticipate that insurers will not only discount mitigated homes but also be less likely to non-renew them. Essentially, a homeowner who can demonstrate a safe defensible space and hardened home is a more attractive risk – improving the chances of keeping their coverage in an otherwise difficult market. Insurers like Armed Forces Insurance explicitly note that “properties with well-maintained defensible space are considered lower risk” and thus more likely to remain eligible for fire coverage, potentially at lower cost.
According to IBHS research, creating this kind of ember-resistant zone around a house – essentially a buffer of at least 5 feet free of flammable materials – can cut the home’s ignition risk in half during a wildfire. In one study of California fires, simply clearing vegetation and debris from the perimeter nearly doubled the likelihood of the home surviving. This science is now underpinning new insurance programs. The Insurance Institute for Business & Home Safety launched the Wildfire Prepared Home certification in 2022–2023 to set verifiable standards (e.g. the 0–5 foot zone, Class A roof, ember-proof vents, etc.) for wildfire-ready homes. Carriers are beginning to integrate these standards: Mercury Insurance in California announced in 2025 that its policyholders can earn a discount on the wildfire portion of their premium by obtaining an IBHS Wildfire Prepared Home designation. Similarly, AAA/CSAA Insurance offers a “Fortify Your Residence” wildfire discount (up to 15% off) for homes that meet defensible space and home-hardening criteria verified by IBHS or another approved inspector. On top of that, AAA provides a smaller credit (5%) for partial mitigation efforts and another 5% for living in a certified Firewise community, allowing proactive homeowners to stack discounts up to ~20%. These are substantial incentives that reflect real risk reduction. In fact, the California FAIR Plan (insurer of last resort) now gives 4% off for homes in recognized fire-resistant communities and up to 16% off for individual mitigation measures (like defensible space, fire-hardening, and participation in Firewise). That means even the residual market insurer acknowledges mitigation by cutting rates for those who invest in it.
Perhaps the biggest ROI for wildfire upgrades is preserving insurability and avoiding non-renewal. Many standard insurers have tightened underwriting in fire zones – but mitigation can make the difference between being dropped or offered a policy. Some carriers conduct property inspections in wildfire-prone areas; if a home fails to maintain defensible space or has a wood shake roof, the insurer may issue a non-renewal or require fixes as a condition of continuing coverage. By contrast, a homeowner who can show compliance with state fire regulations (like California’s defensible space law, Public Resources Code 4291) and perhaps an independent certification of home-hardening is far more likely to find willing insurers. Regulators are moving toward requiring that mitigation be considered in underwriting decisions, not just pricing.
“Insurance carriers will likely soon be required to...at least keep you renewed based on work you do to make your home more fire-resilient.”
We are seeing the early stages of that: in California, insurers must now disclose a home’s wildfire risk score to the owner and update it after mitigation; a lower risk score could mean the difference between eligibility or declination.
Flood Resilience Upgrades
Flooding remains one of the costliest home perils, yet standard homeowners insurance excludes flood damage. Homeowners must obtain separate flood insurance (typically through FEMA’s National Flood Insurance Program or increasingly from private insurers). Still, from an overall risk management standpoint, flood resilience upgrades are vital and do influence insurance outcomes: primarily via lower flood insurance premiums, but also by improving a property’s insurability and reducing loss of use after events. Key flood mitigation measures for homes include:
Elevation of the Structure
The most effective step is elevating the home’s lowest floor above known flood levels (Base Flood Elevation, or BFE). New homes in flood zones are usually built on piers or raised foundations to meet or exceed BFE. Existing homes can sometimes be lifted and raised. Even elevating a home by a few additional feet (adding “freeboard”) greatly reduces flood risk and premiums. Each foot above the BFE can yield significant rate reductions.
Flood Openings (Vents)
For homes with crawlspaces or enclosed areas below the flood elevation, installing proper flood vents in foundation walls allows water to flow through and equalize pressure, reducing structural damage. These are required by NFIP standards for many elevated homes and can lower flood insurance costs if installed to code.
Dry Floodproofing and Barriers
For homes that cannot be elevated (e.g. slab-on-grade), measures like perimeter flood barriers, berms, or floodproof walls/doors can offer protection. Sealing foundation cracks and using waterproof coatings or shields on lower walls can mitigate minor floods. Some homeowners also install removable flood gates at doorways or deploy sandbag systems when floods threaten.
Relocating Utilities and Contents
Elevating critical systems (electrical panels, furnaces, water heaters) above potential flood heights – either to higher floors or raised platforms – can reduce claim severity (and may earn credits on flood policies). Keeping valuable contents off basements or investing in basement flood pumps are also common sense measures.
Underwriting impact
The NFIP and private flood insurers price policies based on a property’s flood risk, and mitigation directly lowers premiums. The biggest factor is elevation relative to the BFE. Homes built even just one foot above the BFE will enjoy lower rates than those at or below it. According to FEMA, adding a foot of freeboard (building a foot higher than required) can substantially lower annual premiums. A house in a high-risk zone elevated above the BFE could see up to a 50% reduction in annual flood insurance premium compared to a similar house at grade. In coastal V zones (high velocity wave areas), the savings from elevation on pilings are particularly large – FEMA examples show thousands of dollars difference in premium each year for even a few feet higher elevation. Additionally, if a community participates in FEMA’s Community Rating System (CRS) – which is essentially community-level flood mitigation and preparedness – all policyholders in that community get discounted NFIP premiums. CRS discounts can be as high as 45% off in communities with top-tier flood mitigation programs. This is a collective ROI for resilience steps like better drainage, warning systems, and stricter floodplain management at the community level.
For individual homeowners, the ROI of elevation and floodproofing is often quantified over the long term. While elevating a house can be expensive upfront, the combination of premium savings and loss avoidance can recoup that cost. Lower premiums are one part – equally important, an elevated home avoids many small flood losses and catastrophic damage, which means fewer claims and less out-of-pocket cleanup expense. In underwriting terms, a mitigated home is a better risk: private flood insurers might offer coverage to an elevated home that they’d decline if it were ground-level. Even on the standard homeowners policy (which doesn’t cover the flood water itself), an elevated home in a coastal surge zone might have less risk of total loss (some wind policies will deny wind coverage for lower floors below certain elevations, or enforce high deductibles if a home is not elevated). Therefore, some insurers implicitly favor homes built to modern flood-resistant standards when writing property coverage in hurricane-prone regions. It’s worth noting that in extreme cases, repeated flood losses can cause a homeowner to be dropped from even non-flood coverages (due to the overall risk profile). Mitigation can help break that cycle. For example, properties that suffer repetitive flooding can sometimes avoid being labeled uninsurable by implementing mitigation (e.g. elevating after a flood) – this can make insurers more willing to continue offering a policy.
Flood resilience measures yield ROI primarily through insurance cost savings. Home elevation above flood levels is the most universally recognized step, translating to dramatically lower flood insurance premiums and a safer asset. Other upgrades like flood vents and sump pumps also contribute and can reduce premiums under NFIP rating formulas (NFIP’s new Risk Rating 2.0 pricing considers first-floor height and flood openings, among other factors). While homeowners insurance underwriting is less directly impacted (since flood risk is carved out into separate coverage), insurers do view well-mitigated flood-zone homes more favorably. And of course, from the homeowner’s perspective, avoiding tens of thousands of dollars in flood damage is a huge return. FEMA often cites that every dollar spent on flood mitigation saves about $6 in future disaster costs – and this includes savings to insurers, governments, and homeowners collectively. The bottom line: in flood-prone areas, mitigation is usually a prerequisite for affordable insurance. A homeowner who invests in elevating their home and improving drainage might pay half the premium for flood coverage that their neighbor at ground level does, and they gain peace of mind that minor floods won’t devastate their property. That is a compelling financial and practical ROI.
Seismic Resilience Upgrades
Earthquake risk is highly geographic, concentrated in states like California, the Pacific Northwest, and parts of Utah, Missouri, etc. Unlike wind or fire, earthquakes are low-frequency but potentially catastrophic events. Homeowners insurance generally doesn’t include earthquake damage by default, but optional earthquake insurance can be purchased (often through entities like the California Earthquake Authority or private markets). From an underwriting perspective, insurers and earthquake pools absolutely recognize certain seismic retrofit upgrades as reducing risk, and they provide incentives accordingly. Key seismic resilience measures for homes include:
Foundation Bolting
Securing a wood-frame house to its concrete foundation with anchor bolts or retrofit plates. Many older homes (pre-1980s) in California, for example, were not bolted and can slide off the foundation in a quake. Bolting them down is a foundational retrofit for safety.
Cripple Wall Bracing
If a house has a crawl space with short wood-frame walls (“cripple walls”) supporting the floor, those walls can be braced with plywood sheathing to prevent collapse. This strengthens the lower structure to better carry lateral earthquake forces.
Reinforcing Chimneys and Masonry
Unreinforced brick or stone chimneys can easily crumble in quakes; bracing or replacing them, and reinforcing any unreinforced masonry walls in the building, reduces falling hazards and structural breaches.
Miscellaneous Strapping
Installing automatic gas shutoff valves (to prevent fires after quakes) and strapping water heaters and other heavy appliances to walls can mitigate common sources of damage. For multi-story homes, ensuring floor-to-wall connections are strong and adding shear walls or moment frames in weak areas are advanced steps.
Underwriting impact
When it comes to insurance, the clearest ROI for seismic retrofits is via earthquake insurance premium discounts. The California Earthquake Authority (CEA), which provides most residential earthquake policies in CA, offers sizeable discounts for older homes that have been properly retrofitted. If a pre-1980 wood-frame house is bolted and braced per recommended standards, the homeowner can qualify for 20–25% off their earthquake insurance premium. (CEA’s discount applies to houses with certain foundation types like crawl-space (“raised”) foundations that have been strengthened – these older homes are much less likely to suffer catastrophic damage once retrofitted, hence the credit.) In practice, that could mean hundreds of dollars saved annually on earthquake coverage. Some private earthquake insurers also offer similar credits or will only insure a home if it’s retrofitted. For example, an older home that hasn’t been retrofitted might face very high premiums or a high deductible for quake coverage; once retrofitted, insurers may lower the deductible requirement or premium because the expected loss is reduced. The incentive is also offered through public programs: California’s Brace + Bolt program provides grants to help homeowners pay for seismic retrofits, precisely because it reduces future claims and the need for disaster aid. It’s telling that the CEA not only gives discounts, but also reports significantly lower claim severity for retrofitted houses in past quakes. A house bolted to its foundation is far less likely to be totalled in a magnitude 7 quake than an unbolted one – meaning insurers might avoid a full policy payout if the home is saved by the retrofit.
Beyond premiums, eligibility and coverage terms are at stake too. In some cases, if a homeowner doesn’t retrofit, they may only find earthquake insurance through more limited or costly channels. Post-disaster, we see an effective ROI in the form of loss avoidance: a few thousand dollars spent on a seismic retrofit can prevent a six-figure collapse repair. For insurers, that translates to lower claims and thus the ability to keep offering coverage in quake-prone regions at all. While standard homeowners policies don’t cover quake shaking damage, they do cover fires following earthquakes – and many catastrophic quake losses come from ensuing fires and water damage. A retrofit that prevents a house from toppling can also prevent a fire (from ruptured gas lines) that would be covered under the regular policy. Thus, some mainstream insurers might look at a retrofitted home as a safer risk even for the base policy (less risk of a post-quake fire claim). It’s a subtle underwriting consideration, but it exists.
Overall, earthquake resilience upgrades have a strong if somewhat niche ROI. They are credible measures recognized by the insurance industry, especially in California. The most recognized upgrade is foundation bolting/bracing for older homes. Insurers through the CEA will give up to a 25% discount for it, and anecdotal evidence suggests fewer total losses among retrofitted homes in past quakes. In one analysis, experts estimated that broad retrofitting of vulnerable homes would save tens of billions in future earthquake losses and hundreds of lives. From a homeowner’s view, if you buy earthquake insurance, you essentially get a one-quarter reduction in premium for life by retrofitting – a clear financial incentive. Even without insurance, the mitigation can pay for itself by avoiding ruinous damage. Thus, for risk managers, encouraging seismic retrofits is a win-win: it makes insurance more affordable and reduces the maximum loss expectancy on the portfolio.
Integration of Resilience Standards and Certifications
An important trend in modern underwriting is the incorporation of formal resilience standards and third-party certifications. Programs like the Insurance Institute for Business & Home Safety’s FORTIFIED Home (for wind/hail) and Wildfire Prepared Home standards, as well as community designations like Firewise USA, are increasingly used by carriers to guide discounts and eligibility. This represents a shift toward objective, science-based measures of a home’s risk profile:
IBHS FORTIFIED Home
This standard has Bronze, Silver, and Gold levels (with Roof as the foundation level) focusing on enhanced wind resistance. Carriers in hurricane-exposed states actively ask about or even require FORTIFIED features. For instance, Alabama leads the nation with over 50,000 FORTIFIED homes, thanks in part to insurance incentives. Multiple insurers in Alabama, Mississippi, North Carolina, Oklahoma, and beyond give FORTIFIED credits (ranging roughly 5% up to 50% off) the wind premium. Some, like Mississippi’s wind pool, even provide a free endorsement that upgrades a damaged roof to FORTIFIED during claims. From an underwriting standpoint, a FORTIFIED designation provides confidence that a home meets a proven performance standard (with independent evaluation). As IBHS CEO Roy Wright put it, homes built to this standard are “eminently more insurable”. The proof came with Hurricane Sally, where the FORTIFIED evaluation process correlated with significantly better outcomes than even the basic building code. As a result, many carriers treat a FORTIFIED home as a preferred risk – some may allow a lower hurricane deductible or offer coverage in areas they otherwise might not, if the home has a FORTIFIED designation. The consistency of recognition is high: FORTIFIED is widely accepted across insurers in the Southeast, and awareness is spreading nationwide as wind events occur in other regions (for example, Midwest hail insurers value the similar roof strength principles).
IBHS Wildfire Prepared Home
This is newer, but momentum is building. It provides a checklist of wildfire mitigations (defensible space, Class A roof, ember-resistant vents, etc.) and issues a certification (Base or Plus level). In 2023–2025, Mercury Insurance, AAA (CSAA), and other carriers in California/Oregon began offering premium discounts for homes that achieve this IBHS wildfire designation. It’s likely the program will expand, and regulators have signaled support for using such third-party standards. Wildfire Prepared Home is currently “the only science-based, insurer-recognized certification for wildfire preparedness”. As more homes get designated and data proves their resilience, we can expect more carriers to incorporate it. This mirrors the path FORTIFIED took a decade ago – from pilot to mainstream in underwriting.
Wildfire Risk Models and Scores
Insurers historically relied on models like Verisk’s FireLine or CoreLogic’s wildfire score to accept or reject risks. Now, those models themselves are being updated to factor in mitigation at the property and community level. California’s regulations require that if a company uses a risk score, they must disclose it and account for all 12 mitigation actions in the state’s checklist. We’re seeing an integration where a home’s “wildfire score” can improve after mitigation – for example, clearing brush, installing a fire-resistant roof, and being in a Firewise community could collectively lower the modeled risk tier, thus making the home eligible for coverage or a lower base rate. Carriers are retraining underwriters to look at these nuanced factors instead of just a blanket “wildfire zone = no” approach. This certainly improves ROI for the homeowner’s investments in mitigation, because the reward is not only a lower premium but the ability to obtain insurance at all (a pressing issue in high-risk areas).
Community and Building Code Credits
Beyond IBHS programs, many insurers give credit for stronger building codes or community resilience programs. For example, a home built to the latest code (e.g. Florida’s 2020 hurricane code or California’s Chapter 7A wildfire building requirements) inherently gets a lower risk factor. Insurers may simply use year of construction as a proxy – newer homes often get lower premiums due to better codes. However, some go further by explicitly crediting code-based certifications. In Florida, Fortified and Code Plus programs yield credits; in California, new home buyers might soon see insurers compete on offering lower wildfire premiums for homes built to the new standards mandated by state law (like noncombustible siding in fire zones). Firewise USA community recognition is another example: insurers such as Farm Bureau and others in Western states have given small discounts for homes in Firewise neighborhoods, and now California is pushing all insurers to recognize Firewise in their filings.
In all, the integration of standards like FORTIFIED and Wildfire Prepared Home represents a move toward evidence-based underwriting. Insurers trust these standards because they are backed by research and verification. A fortified or wildfire-prepared home has a stamp of approval that signals it is a better risk. That gives underwriters confidence to offer better terms, and it gives regulators confidence that mitigation is being meaningfully encouraged. These programs are quickly becoming part of the underwriting lexicon (for example, an underwriter might ask an agent: “Is the roof Fortified? Is the home Wildfire Prepared certified? Is the community Firewise?”). The most credible upgrades across carriers tend to be those tied to such standards: a Class 4 roof or FORTIFIED roof will be recognized by virtually any insurer in a hail region; a defensible space clearance is now a required element for any insurer in California; a seismic-bolted house is essentially mandatory for an earthquake insurer like CEA. Less formal upgrades (say, a high-tech wildfire sprinkler system on the roof) might not fetch a discount unless proven, whereas the core measures that are proven – roof strength, defensible space, elevation, retrofit – will reliably influence underwriting decisions no matter the carrier.
ROI: The Big Picture for Resilience Investments
Stepping back, it’s clear that investing in home resilience can yield multi-faceted returns. Homeowners not only reduce their physical risk of loss, but also reap financial rewards through insurance mechanisms. Let’s summarize the most consistently recognized upgrades and their ROI for insurance:
Wind-Resistant Roofing Systems
This is arguably the top upgrade for ROI. Strong roofs (especially those meeting FORTIFIED or Class 4 impact standards) are widely credited by insurers. They bring premium discounts that can range from ~15% up to 35%, depending on location and carrier, and significantly lower the chance of major claims (which helps keep the homeowner insurable). Many states legally ensure discounts for roof mitigation, making this upgrade universally worthwhile.
Impact-Resistant Windows/Shutters
Protecting openings is a close second. In hurricane zones, shutters or hurricane-rated windows are a must for any insurer to offer wind coverage without huge deductibles. These can earn substantial credits (often 5–15% off) in places like Florida and are often a prerequisite for policy eligibility near the coast. They also prevent immense damage during storms, contributing to loss reduction.
Wildfire Defensible Space and Home Hardening
As a package, these measures are now essential in wildfire-prone areas. While the insurance credit for each item (clearing brush, mesh vents, Class A roof) might individually be a few percent, together they can net around 10–20% off in emerging mitigation programs. More importantly, without them many insurers won’t write the policy at all. These upgrades have quickly become standard requirements – a credible sign of risk reduction that nearly all carriers recognize in California and expanding in the West.
Flood Elevation and Drainage Improvements
Elevating a home above flood level is highly regarded by both NFIP and private insurers. The ROI here is seen in dramatically lower flood premiums (often saving hundreds or thousands per year) and making private market options available. While not every homeowner can undertake this, those who do will find every insurer in agreement that an elevated home is a far better risk (some private flood insurers even advertise “elevate 3 feet and save ~70% on premium”). This upgrade is consistently recognized because water obeys physics – height matters to everyone evaluating the risk.
Seismic Retrofitting (for older homes in quake zones)
This is a bit more region-specific but is uniformly acknowledged where relevant. The primary ROI is through earthquake insurance (up to 25% discounts with CEA), and secondarily through reduced damage in an event (which could save a homeowner from total financial ruin). Every insurer or earthquake authority in quake-prone areas encourages this; none would deny its effectiveness. So it’s a very credible upgrade even if it concerns a narrower geography.
In dollar terms, some resilience projects can be costly, so professionals often analyze payback period. Insurance premium savings help shorten that payback. For example, a FORTIFIED Roof upgrade might cost a homeowner $5,000 extra in materials/labor, but if it yields a 30% wind premium discount that’s, say, $600/year, plus it avoided a $10,000 deductible in the last hurricane, the ROI becomes evident within a few years. Wildfire landscaping changes might cost a few hundred dollars in gravel and plants, and could knock a high-risk homeowner’s $5,000 annual premium down by $500 – paying back immediately and potentially saving the home from destruction. These improvements also tend to increase property value. A recent study noted that buyers are willing to pay roughly 7% more for a home with documented resilience features (like a FORTIFIED designation) because they understand the protection it affords. That increase in resale value is another form of ROI that insurance professionals can appreciate (a more valuable asset is a better insured asset in the long run).
Finally, it’s worth highlighting the societal ROI. Reducing losses benefits not just one homeowner but the whole insurance pool (keeping premiums more stable) and the community (fewer disaster recovery costs). Multiple studies show that every $1 spent on mitigation saves about $6 (or more) in future disaster costs. Those savings manifest as avoided claims, lower disaster aid, and faster recovery – outcomes that insurers and risk managers strongly desire. Thus, promoting resilience upgrades is in the industry’s enlightened self-interest. Many insurers have begun directly funding mitigation (grants for roof strengthening, premium incentives, public awareness campaigns) because they know it pays off in reduced claims. A great example is the Strengthen Alabama Homes program, where grants and credits helped over 8,600 homes get Fortified roofs – afterwards, those homes had nearly 75% fewer claims in a hurricane, validating the investment.
Wrapping Up
Home resilience upgrades are becoming essential factors in insurance underwriting. A stronger roof can mean the difference between a minor claim and a total loss in a windstorm, a cleared defensible space can decide whether an insurer will renew a policy in wildfire country, and an elevated foundation can save a homeowner thousands in flood premiums. The industry is increasingly data-driven in this realm, leveraging standards like IBHS FORTIFIED and Wildfire Prepared Home to identify homes that are built or retrofitted to outperform. Such homes are rewarded with better insurance outcomes: lower premiums, improved eligibility, and even access to specialized coverages (like comprehensive protection or lower deductibles). On the flip side, homes lacking resilience may face surcharges, high deductibles, or nonrenewal as insurers align pricing with risk.
The return on investment for mitigation manifests in immediate insurance savings and long-term loss avoidance. For insurers, underwriting homes with credible upgrades means a stronger book of business with fewer severe claims. For policyholders, it means spending less on premiums and far less on repairs after disasters. And for agents and risk advisors, it means having a positive story to tell clients – that investing in safety pays off financially. The most consistently recognized upgrades across carriers (impact-resistant roofing, shuttered windows, defensible space, etc.) should be top recommendations to any homeowner in a hazard-prone area. These measures have proven results and are increasingly baked into underwriting models nationwide.
Use this knowledge to:
- Encourage and educate clients about specific upgrades that their insurer will credit (backing it up with the kind of data in this report – e.g., “fortifying your roof could cut your wind premium by half” or “clearing those trees could save your insurance and your home”).
- Work with underwriters to ensure mitigation is accounted for. If a customer has invested in resilience, make sure it’s documented and communicated so they receive all applicable benefits.
- Anticipate future requirements, as regulators and markets move toward mandating recognition of mitigation. Staying ahead of these trends (like California’s wildfire discounts or state wind mitigation laws) allows professionals to advise policy changes proactively.
Ultimately, resilient homes are insurable homes. The climate is delivering tougher tests to structures every year – from Category 4 hurricanes in the Southeast, to historic wildfires in the West, to flash floods and earthquakes. The insurance industry can steer outcomes by incentivizing preparedness. Home resilience upgrades are the tools to do so. With strong ROI evidence in hand, underwriters are more readily integrating these factors into their decision-making. Doing the right thing for safety is also the smart thing for the pocketbook – resilience pays.
Thanks for reading.